A quick security check and we enter a world far removed from the conventional image of Iraq - a world whose promoters invite you to "make yourself happy", where "shopping shouldn't be seen as a task or chore, but rather an experience to be enjoyed".
Inside, the mall is as light, bright and spacious as any in the West. Its four floors are packed with up-market shops and boutiques. There is a Mango fashion store, Sony and Samsung outlets, a cosmetics shop selling Lancome and Max Factor, various pizza and American-style fast food joints, even an Italian ice-cream parlour.
But more surprising than the shops are the people. They are pouring in, many hundreds of them - men and women, young and old, parents with small children and babies in pushchairs. One young woman tells me that the mall has usurped Basra's tired old funfair.