A campaign on social media has quickly spread around Europe to find a young kid pictured in a blue and white plastic bag with the words 'Messi 10' on the back.
The improvised shirt obviously resembles Messi's own Argentina national team strip.
The image first appeared on Turkish fan blogs, with the child said to be from the war-torn region of Dohuk in Iraq. The news quickly spread to other European countries via social media, and a campaign of sorts has been started in an attempt to find the youngster and get him a real shirt.
The Tweet from Juez Central reads: "Tremendous image. A child in Iraq manages to play in his idol’s t-shirt. The Beautiful Game".
"They want to know who this kid is so that Leo can arrange something for him," they claimed, although there has so far been no acknowledgment from the star and lots of responsed accusing them of lying.
The search continues.